This year’s offseason has been, to state it mildly, brutal. The snow and the cold temperatures are player haters. The weather can run players from a course faster than bad bumpy greens. So during these desolate times how does a golf professional survive? What does a golf professional do in the winter? How does he or she stay in the game? How can a golf professionals better themselves?
These are questions I have asked all winter long. Actually, to be honest, I started asking these questions last winter. Because I am just now writing this post I am sure you understand I have just now started finding some answers. The answers are coming now, not because I am a much smarter person but because a I have learned where to look. Thanks to many of the contacts I have made through social media my eyes were opened on how find these answers. These contacts I speak of have guided me to the proper references to the resolve the questions I was asking. I would be wrong if I did not mention a few of these. First and foremost John Graham . John is the golf professionals Social Media Guru. To name others, Jason Sutton, Andy Morrison, Rob LoRosa, Neil Plimmer, Matt Diederichs, Andrew Marr, Martin Park, Jason Helman, and most recently Rickie Potts. These contacts through Twitter have helped me understand the questions to ask and where to find the answers. If you want to learn more, follow these people on Twitter. You may easliy find them on twitter by clicking on their name.
Now back to the original questions. The first question, how to survive, is best answered by asking all of the other three questions. As a golf professional you can not and will not maintain a position during the winter, a crisis, or tough economic times if you do not constantly ask yourself these questions.
The second part to surviving the winter and tough times is action. Let it be known that you are asking yourself these questions. Supply yourself with the ability to publish, market, and publicize the information and the ideas you obtain from answering these questions.
Question two, is what does a golf professional do all winter? For starters a golf professional should start the winter by building a fire. Building a fire? What does building a fire have to do with being a golf professional? Simply stated building a fire is producing enthusiasm and excitement for the upcoming season. A golf professional does this when building the schedule, brainstorming ideas, and developing new programs. Where does this stuff come from? I will refer back to the second paragraph, your contacts and social media. These people are all professionals with great ideas. As a golf professional we simply ask to borrow some of their good ideas. In addition to building a fire, a good professional will need to review policies and procedures, install control systems to help control costs and expenses for the new year.
The third question is how does a golf professional stay in the game? This question is asking how does one keep the game and business from passing him by. The answer is research, practice, and an open mind. Research should be done on a constant basis. Research is something that should be bombarded in the winter months. The time is available, make it productive. Again one should start the research with social media contacts. This will help narrow searches down. Use books, blogs, ebooks, podcasts, internet, and any other learning medium. The point is to stay on the search for new knowledge. Practicing means not just the game but also practice using your new-found knowledge. Practice by having discussions with that random member or customer that wanders through the shop. Practice by discussing, debating, and teaching the assistants and or shop help. Finally, ensure to keep an open mind about new ideas and methods. A closed mind is simply that, closed.
Lastly, how can a golf professional better himself? For starters by doing what you are doing right now. Not to say that I will change you or have such great knowledge that I can transform you. But by having the curiosity to read what I have written, by exploring blogs, and by having the open mind to simply see what I had to say on the subject paves the road to improving. Also by having the tenacity to want to be a better golf professional. If one has the desire and the drive, then all things in this blog will come easily and natural.
That is my thought for what golf professionals should do to survive the winter. Accomplishing all of this is great but if the powers at be do not know what is being achieved then it is all for not. Communication is key. Constant communication should be done through emails, newsletters, Facebook, Twitter, and blogs. Let the power of social media help protect and empower your position. Learn to use it and use it wisely. That is how a golf professional survives the winter!
As always thank you for the time to read my blog. The fact that you took the time just to see what I have to say is very appreciative. Please feel free to leave any and all feedback, I would love to hear what you have to say. Please feel free to share this blog by any method.
Rob McGill
www.rm4golf.com
twitter.com/golfprorob
facebook.com/robmcgill
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